Audit Workbook

Score Your Website Like a Diner — Then Fix It in the Right Order

A four-page, do-it-yourself workbook with 18 scored checks across six sections, a 36-point score, plain-English score bands, and a Top-5 Fix Planner.

$14

Get the Workbook for $14

Pain points

• Opinions replace evidence. One person loves the homepage, another hates the colors, and nobody has tested the site the way a hungry guest uses it.
• Easy fixes jump the queue. Owners often polish what is visible while the menu, ordering, and reservation paths — the sections that affect decisions — stay broken.
• The problems are connected. Slow mobile pages, missing prices, weak trust signals, and forms nobody tested can combine into one lost visit.
• A score alone does not create a plan. Knowing a site is weak is not enough. You need the lowest-value checks converted into owners, fixes, and dates.

The solution

The workbook makes you audit from the guest’s side of the screen. You score each check 0, 1, or 2, total six sections, read what your band means, and transfer the five lowest-scoring checks into a fix plan ordered by guest impact.

What’s inside

• Six audit sections. The 10-second test; menu and prices; calls, orders, and reservations; trust and proof; findability and local signals; capture and follow-up.
• 18 scored checks. Every check uses a simple 0, 1, or 2 scale with notes space and a concrete explanation.
• 36-point total and score bands. Bands translate your total into Strong, Leaking, Underperforming, or Invisible — and point to the kind of response each calls for.
• Top-5 Fix Planner. Copy your five lowest checks into a plan with the fix, owner, and completion date.
• A phone-based process. The workbook instructs you to work through the checks on your phone, including testing speed, paths, and forms.

What that means for you

• See the whole guest journey as six connected systems instead of isolated pages.
• Turn a subjective website argument into a repeatable score.
• Know whether the site is strong, leaking, underperforming, or invisible — and what kind of response fits.
• Leave with a written work list that can be handed to a staff member, freelancer, or agency.
• Re-audit later and compare the work against the original baseline.

How it works

1. Open your website on your phone and complete all six sections honestly.
2. Total the score and read the band that matches it.
3. Move the five lowest checks into the Fix Planner, assign an owner, and set dates.

FAQ

$14

Get the Workbook for $14